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The acronym SEO stands for Search Engine Optimization. It can be defined as the process involved in improving the quality of search to a particular web site by use of certain specific keywords. Without the use of SEOs the Internet would have remained handicapped and useless for net users around the globe. Various kinds of searches like image search, local search and Spamdexing are used in the SEO technique. Webmasters and Internet users are continuously involved with the evolving techniques attached with SEOs. As a result different marketing strategies are created to meet with the demands of the Internet and hence the importance of SEOs.